About the event
Women in Marketing 2012: Global Marketing
Tuesday 20 March, 18:00-21:30
The Panoramic, Westminster
2 CPD hours
| Member/Studying Member: | £40 |
|---|---|
| Student/Guest: | £45 |
Alternative pay details: Please book online for this event. If you cannot do so please call +44 (0)1628 427340 or email us.
“I’ve put together an amazing selection of speakers which will inform and inspire both male and female attendees, whether they work at a junior or senior level. It really will be an unmissable evening for marketing professionals with an interest in global marketing.”
Ade Onilude, Central London team member, and Women in Marketing events and awards creator
A growing tradition
The Women in Marketing events are always popular and regularly sell out. Over the past 6 years these annual events, which coincide with International Women’s Day, have inspired over 600 delegates, guests and speakers on a variety of topics, from ethics and branding, to digital and diversity marketing. These events are also the inspiration of the Women in Marketing Awards which recognise the fantastic success of women marketers in 2010 and 2011.
Global Marketing – topics to grab your attention
This year, Women in Marketing: Global Marketing will deliver three hours of top quality presentations from leading experts from the world of international marketing. Learn from leading experts how to engage effectively with diverse markets and discover trends, strategies and tactics. Marketing to China, India and the USA, as well as the One Young World initiative, will be among the topics discussed by a distinguished array of speakers including:
- Henrietta De Souza, Head of Consumer Insight; HSBC
- Kamini Banga, Consultant and author of The 86% Solution
- Allyson Stewart Allen, Director International Marketing Partners
- Kate Robertson, UK Chairman of EuroRSCG Worldwide and Co-Founder of One Young World
Join us for a celebratory evening – be inspired, educated and network with fellow marketers and business professional. The event will be chaired by Gail Gallie, CEO of Fallon London.
This event promises an evening of:
- Inspiring keynote speakers
- Networking opportunities over drinks and canapés
- Stunning facilities at the venue, The Panoramic, Westminster, which is the London residence of Sir Paul Judge, the President of The Chartered Institute of Marketing
- Goody bags when you leave
| 18:00 | Registration, drinks and canapés |
|---|---|
| 18:40 | Welcome from Ade Onilude, Event Organiser and Gail Gallie, CEO of Fallon London |
| 18:45 | Welcome from Sir Paul Judge, President of The Chartered Institute of Marketing and host of the event |
| 18:50 | Sessions begin |
| 20.25 | Q&A session |
| 20.45 | Networking and canapés |
| 21:30 | Goodnight and goody bag |
| PLEASE NOTE TIMES MAY BE SUBJECT TO CHANGE | |
| Member/Studying Member: | £40 |
|---|---|
| Student/Guest: | £45 |
Alternative pay details: Please book online for this event. If you cannot do so please call +44 (0)1628 427340 or email us.
Goody Bags
Every sophisticated event deserves a fantastic goody bag! More items will be added very soon, and here is the list so far:
David Jones, CEO, Havas Global - book ‘Who Cares Wins’, curtesy of Eurorscg
Lynne Franks - seed postcards embedded with wild flower seeds
Women Win – water bottles, cutersy of Nike
Glam-net – 15% discount voucher
Aquent – canvas bag, lip balm, pen.
About International Women’s Day
The Women in Marketing events take place in March to coincide with International Women’s Day celebrations. This initiative has been promoting the story of ordinary women as makers of history for the past 100 years. It is rooted in the centuries-old struggle of women seeking to participate in society on an equal footing with men. Today around the world, International Women’s Day is always celebrated on 8 March and marks a celebration of the economic, social, cultural and political achievements women have made. It is the perfect inspiration for the Women in Marketing events.
Survey on Marketing to Women – and win champagne
The event is supported this year by Christina Ioannidis, CEO and Founder of Aquitude, a leading integrated communications agency. As part of her work with Aquitude, Christina has launched The Purl Influencer Panel, which gives brands competitive insight into consumer trends and attitudes through the female lens. Christina is inviting London members to complete her survey, and for taking part you’ll be entered into a prize draw to win a bottle of champagne!
“Women drive the world economy. Globally they control about $20 trillion in annual consumer spending… Women represent a growth market bigger than China and India combined: more than twice as big, in fact.” Harvard Business Review, 2009
However, over 91% of women state they are misunderstood by Marketers.
- What is behind this dissatisfaction?
- Which brands are perceived to be marketing to women effectively? Which are not?
- How can the marketing profession address challenges in targeting this growing market?
In this survey, Aquitude aims to uncover how marketers are embracing this new growth market – both as consumers and, also, as marketing practitioners.
Please do take the time to answer 8 questions which will take about 5 minutes to complete! All respondents will be placed in a draw to win a bottle of Champagne.